The fundamental capability of the web isn’t just the ability to publish information, but the ability to create unique experiences that bring people together.
It’s no secret that Google is well aware of how important content is, which is why it continually looks for new ways to deliver it. The latest example is the new Web Story format that allows users to create, share, and comment on stories with the same tools and features as those you use to create and share web pages. Web Stories can be viewed just like any other web page, saved to your drive for later sharing and commented on just like so.
The American writer, Ayn Rand, once said that “people who don’t know history are doomed to repeat it.” This is not only true for the present day, but also for the future. The W3C’s Web Storytelling Task Force (WSTF) has been working to create the standards for the next generation of web content: Web Stories.
Google has published an article and video explaining how you can easily start publishing webstories and make money from a new traffic channel. The video shows the process of planning a web story and publishing it from start to finish. The video claims that you can create a story on the web in five minutes. In my opinion, however, it could take much longer. Still, publishing articles on the web is within the reach of most publishers, and that’s what Google’s video and blog post are about.
Screenshot of the visual editor for the web history
Web stories are a new form of content that offers short, informative bursts of content. The intended user is someone who is on public transport or has a minute to spare and wants to browse through content, but doesn’t want to dive into a long article. View More information below Google’s Web Stories developer page describes it as follows: Web Stories is a web version of the popular story format that combines video, audio, images, animation and text into a dynamic consumer experience. This visual format allows you to explore the content at your own pace by flipping through it or jumping from one item to the next. Web stories can be seen as a new channel to get web traffic that can be displayed for ads. However, this is not the way to drive traffic to your regular content. Google could take punitive action against publishers who abuse the Web Stories format by using it to display a small amount of content to encourage users to go to the normal part of the site. View More information below Therefore, web stories should be considered a separate type of content, just as video or podcasting are considered separate channels to generate more traffic and advertising revenue. Webstories can be seen in Google Search, Google Discover and Google Images.
Creating stories on the web
There are five steps to creating web stories
- First step. Choose a visual editor
- Second step. Create a story
- Step three. Finding visual sources
- Fourth step. Creating a story on the web
- Fifth step. Publish a story on the web
Step 1: Selecting a visual editor
Web history consists of page-like fields that the user scrolls from one to another. Each panel contains short texts, images and even videos. A visual editor is a software, plugin or online service that helps a writer create web articles. The editor includes a graphical user interface that allows the editor to design any web history panel. Publishers using WordPress can use the official Web Stories WordPress plugin. Google offers a list of other tools to help publishers create web stories.
Screenshots of attractive visuals in web stories
Step 2. History of design
Google recommends creating an outline that shows what will appear in each section of the web article. Google’s recommendation is to create a story. View More information below The story is like a short story. The story has a beginning, a middle and an end (often a resolution) and maybe even an epilogue to summarize and conclude the story. It is a fact that the best stories on the web are created as a story with a beginning and an end. Google has a very simple PDF template to help you write your story: Web Story – Sample Scenario (PDF). 3. Finding visual sources The next step is to collect the images and videos that will be used in the web article. It is important to note that the format of web stories is vertical, like the screen of a mobile phone. This vertical format also applies to videos, which in turn must be formatted vertically. View More information below
Screenshot of the Web-Story- and Visual-Asset-Editor
Google has a video that shows you how to integrate your videos into your web story.
Video on embedding video in web stories
View More information below
4. Create a web history
Google recommends using pre-made templates provided by visual editors. After gaining experience, an editor can design and create their own unique templates to incorporate any type of website branding or unique visual identity.
5. Publish a web story
Once you are satisfied with your story on the web, it is time to publish it. Regardless of the tool or plugin, Google says all you have to do is hit the Publish button. View More information below Here’s what Paul Bakaus says in the accompanying video: The story is now freely accessible and can be linked and indexed by search engines like a regular web page.
Web Stories – a new channel fortraffic
Webstories are an opportunity to gain a foothold in a new source of traffic that your competitors may not yet know about. I like the pioneer advantage because you get all the benefits without competition. Whether the site is about personal injury, web design advice or computer hardware, there are ways to increase awareness and promote your site through this new format. View More information below
Read the Google blog post Five steps to creating your first web story. Google Web Stories Developer Page
Create your first web story in less than 5 minutes, from start to finish
This tutorial will show you how to create a web story, a type of interactive web page that can tell a story to your audience. In this tutorial, I’ll show you how to create a web story that tells the story of a fictional character going on a date.. Read more about google web stories plugin and let us know what you think.
Frequently Asked Questions
How do you create a Web story?
In August 2015, I was invited to Google’s headquarters in Mountain View, California to attend a Web story creation workshop. This was a rare opportunity for a professional web story creator to get a hands-on introduction to the creation of Web stories, and I jumped at the opportunity. Creating a Web story is a fairly straightforward process, but with so many tools and services out there, it can be confusing to figure out where to start. That’s where this step-by-step list of Google’s tools can be helpful.
How do I make a Google story?
Google is launching a new feature on its Google Story Builder that allows anyone to tell their story with images, videos, and text. Story Builder already has the ability to create videos, but since Google wants everyone to tell their story, it has released Story Builder for photos and videos as well. Story Builder is a tool that allows people to create a story and share it with friends. Google’s list of tools for web designers is extensive, but one of its most powerful features is its story generator. By typing Google’s short, simple syntax, you can create an elaborate story that looks just like a Google story.
How long do Google web stories last?
I’ve been searching for a way to create web stories for a while now. I recently started working with a publisher in New York, trying to figure out how to help them create short stories that they could use on their website. One day I asked “how long do Google web stories last?” Google’s latest research paper shows that web stories with multiple inbound links tend to last longer than stories with single inbound links. This is significant because stories with multiple inbound links increase click-through rates. Adhering to this theory, the latest Google web story shows how to create web stories with multiple inbound links for specific segments of users.
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