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Google’s 7 Tips For Analyzing Traffic Drops

Google is known for its incredible analytics and advertising systems, and it’s easy to see why. Just ask its users. Google Analytics is a tool that allows you to track what people do on the Internet. We can use it to understand the workflows of our users and track how they use our sites and products. The more we know about what people do on our sites, the better we can direct them to the content that’s most relevant to them, and the more effective our advertising and marketing campaigns will be.

The number of search requests that average users across the web make every month has been steadily dropping for years. This decrease is especially obvious on sites with a Google Analytics account open, and can be attributed to a variety of factors. However, there are steps webmasters can take to better understand the causes of these traffic declines, and take action to prevent them.

Google offers site owners seven suggestions for determining the root causes of organic search traffic declines.

The primary causes of reductions in search traffic are mentioned in an essay produced by Google’s Daniel Waisberg:

  • Errors that prohibit Google from crawling, indexing, or displaying your pages to users are known as technical difficulties.
  • Security concerns: Google may warn users before they access sites that pose a security risk, thus reducing search traffic.
  • Manual Actions: If a site does not follow Google’s criteria, any or all of its pages, or the entire site, may be removed from Google Search results.
  • Algorithmic changes: Google Search results may vary as a result of core updates and other minor adjustments.
  • Changes in user behavior might affect the demand for specific queries, whether as a result of a new trend or seasonality throughout the year.

Here are some basic Google Analytics samples of how each of these decreases may appear:

Google’s 7 Tips For Analyzing Traffic Drops

Continue reading to learn how Google determines the source of a traffic dip.

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How to Recognize a Decrease in Google Search Traffic

The main graphic in Google’s Search Console Performance report is the best method to comprehend what happened to a site’s traffic, according to Google.

Starting with the shape of the line, you can get some information. Use these three tips to delve deeper into the data:

  • Increase the date range to 16 months: This will allow you to put the traffic drop into context and ensure that it isn’t a yearly occurrence.
  • When comparing the drop period to a similar time, consider the following: This will assist you in determining what has changed. Determine whether the impact is due to specific searches, URLs, nations, devices, or search results.
  • Examine each type of search separately: This will help you figure out if the drop you noticed was due to a problem with web search, Google Images, or the Video or News tab.

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Waisberg suggests checking at Google Trends to see if the drop is part of a bigger trend or if it is unique to your website.

This may assist in excluding the following two factors as possible reasons of traffic declines:

  • People may begin searching for alternative queries or utilizing their devices for various reasons as a result of a search interest disruption. There may be a decline in traffic if fewer individuals are searching for the queries you rank for.
  • Seasonality: Food-related queries, for example, are particularly seasonal, according to Google Trends: consumers look for diets in January, turkey in November, and champagne in December. Seasonality varies depending on the industry.

Here are two more techniques to obtain insight into your search traffic while still in Google Trends:

  • Examine the most popular inquiries in your area and compare them to the ones that are driving visitors to your site. If you notice that you’re not getting traffic from certain queries despite having information on the topic, ensure sure it’s being crawled and indexed.
  • Examine queries that are relevant to key subjects. This may reveal emerging relevant inquiries, allowing you to optimize for them before their popularity grows.

See Google’s complete article for additional information.