How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Artificial Intelligence (AI) has been a hot topic in the digital marketing space for the last few years. It’s being used across all industries to automate tasks that are otherwise time-consuming and tedious. The fact that marketers are embracing AI also implies that the marketing industry is shifting from media buying and agency-based marketing to a more automated model.

Artificial Intelligence (AI) has a long way to go before it reaches its full potential in the marketing world. While the machine learning algorithms it uses to predict behavior and recommend content are already making huge strides in this space, companies in every industry need to remain vigilant with what AI can do. Here are some ways AI is already making its mark in digital marketing.

With artificial intelligence (AI) quickly becoming a mainstay of digital marketing, more and more brands are realizing that these tools are more than just a gimmick. Some of us might feel that AI is a fad, but the truth is that there’s a lot of valuable information to be gleaned from these algorithms. The problem is… most marketers aren’t doing it.

Artificial intelligence has entered the world of digital marketing. This post highlights the impact of AI on digital marketing and key use cases. word-image-6758 Artificial intelligence (AI) was still an ambiguous term in digital marketing a few years ago. Since artificial intelligence is producing exceptional results these days, marketers are not hesitating to make use of it. In a survey commissioned by MemSQL, 61% of 1,600 marketers consider machine learning and artificial intelligence to be the most important data initiatives. Another 2018 survey from Salesforce found that a whopping 84% of marketers have already implemented AI, up from 29% the year before. This year-on-year growth outpaces other emerging technologies, such as marketing automation and the Internet of Things (IoT), which marketers are increasingly adopting. Join us to discover how artificial intelligence is revolutionizing digital marketing as we know it.

Improved usability

A great user experience is the sign of a successful digital marketing campaign. Prospects are more likely to convert if the content appeals to them. This is what turns loyal customers into brand evangelists. And that’s where AI can help improve the customer experience. Marketers can analyze the data generated by artificial intelligence to determine which form of content is most relevant to their target audience. Factors such as past behavior, historical data and location can be used to recommend the most interesting content to the user. An example of such an opportunity is online shopping. We all know how Amazon suggests relevant products to shoppers based on their previous visits, purchases and searches. This is artificial intelligence in action! Another application has gone even further by allowing users to virtually try on clothes without going to a store. This not only increases engagement, but also reduces product returns and dissatisfied customers.

Prediction of user behaviour

Artificial intelligence can not only learn from past customer behavior, but also predict future behavior of existing and new users. Through data management platforms (DMPs), it can collect third-party data across the Internet, not just on the company’s website. Companies can use this knowledge to adjust their digital marketing strategies and campaigns. Moreover, artificial intelligence can help identify the leads with the highest conversion potential. Companies can then develop compelling digital marketing strategies for their highly qualified customers. Data accuracy should improve with the new algorithms. Predicting ROI and determining revenue projections will become much more practical with these innovations in the future.

Real-time customer support

Quick resolution of problems and questions is the driving force behind customer support. Therefore, many companies have implemented artificial intelligence chatbots on their websites and social media channels to communicate with hundreds of thousands of visitors at once. According to a report by Business Insider, nearly 40% of internet users worldwide prefer to interact with chatbots rather than virtual agents. By integrating chatbots into a digital marketing strategy, businesses can both attract potential customers and retain existing ones. Some of the simpler queries, such as. B. the status of the order, can be managed by chatbots with artificial intelligence. By reducing wait times, companies can significantly improve overall customer satisfaction.

Optimised email marketing

As mentioned, personalization is an important aspect of digital marketing. Using artificial intelligence, brands can run personalized email campaigns. Creating engaging and relevant emails, including product recommendations based on user behavior, is a proven recipe for success. AI can help predict which types of images, designs, subject lines and messages will perform best in campaigns. But not only that: By using artificial intelligence in email marketing, brands can deliver the right message to the right users at the right time.

Marketing content

By using AI in content marketing, companies can get the ROI they want. This technology allows them to identify the type of content that will resonate most with their target audience. As a result, companies can devote more resources to creating this type of content. For example, the study found that 40% of Millennials use video content the most. So if the target audience is dominated by millennials, video content should be preferred. According to the same study, video marketing is the most used form of content marketing after blogging.


With the increasing availability of artificial intelligence, more and more brands are integrating it into their digital marketing strategy. There is no doubt that AI will enable fast customer service, relevant recommendations and a better user experience. For companies, it provides valuable information that is essential for making informed decisions.Technology can change the way marketers do their jobs. For a while now, marketers have been using the idea of Big Data to help their clients reach their target demographic. For example, a marketer might use data from online purchase tracking to identify who their ideal customer is, and then tailor their message accordingly.. Read more about advantages of artificial intelligence in digital marketing and let us know what you think.

Frequently Asked Questions

How AI is impacting digital marketing?

Every industry has been impacted by AI, from sales and CRM, to marketing and PR. It’s now being used to create better customer experiences, enhance search performance and increase usability. The impact of AI on marketing is even more significant since AI tools enable marketers to acquire new customers, change attitudes, and alter behaviors for the better. There has been a lot of talk about AI (Artificial Intelligence) in the digital marketing world lately. The hype around it is understandable, given that the field of Artificial Intelligence is quickly advancing, and it’s not too far away from being widely adopted by digital marketing professionals. It’s up to us to welcome it with open arms, and start using it to improve our day-to-day work process.

How is artificial intelligence used in digital marketing?

In this article, you will learn about the top use cases of AI in digital marketing today. You will learn about the three major use cases: predictive CRM, lead scoring and automated content creation. You will also learn about the 12 major features of artificial intelligence that are most important in digital marketing today. Artificial intelligence (AI) is making waves in digital marketing because of its ability to perform certain tasks faster and more accurately than humans. For example, AI can read large volumes of text, find and highlight important information, and apply complex algorithms to automate tasks that would otherwise require a human to complete.

How artificial intelligence is changing the landscape of digital marketing?

Artificial intelligence (AI) is the latest technological wave to hit the marketing world, and it has already made huge strides. In 2015, computer vision was only present in a few apps, and voice recognition was only found in a handful of smart speakers. As a result, the landscape of marketing has changed, and marketers now have new ways to interact with our customers and prospects. Artificial intelligence has been sweeping through the tech world of late, and it’s not hard to see why. The concept of machines being able to complete tasks that we all perform for ourselves, making them more efficient, is quite attractive. The actual technology behind AI is complex, but it’s good to know that there’s a precedent for it. Human brains are the most complex and complex of all known machines, but they’ve been doing the same stuff for a few billion years.

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