How to Create Search Engine Friendly Title Tags

Title tags are one of the most important parts of your blog post. It’s what people will see when they search for your post. The title tag itself should be unique and descriptive. A good title tag will consist of around 50 characters. It should be written in all lowercase letters, and it should include the words:

The title tags of your website are an essential part of its SEO. The title tags are the text that appear in the search engine results page (SERP). In order to make the title tags SEO-friendly, you have to be careful about the words used. You have to avoid using certain words that can hurt your website’s SEO. Although it is not possible to avoid all the words that can hurt your website’s SEO, there are certain words that are commonly used to hurt the SEO.

Google recently released its new algorithm update to help control spammy or outdated content on the web. The update is pushing businesses to focus on quality content and how it’s presented. To achieve that, Google has put a focus on title tags, which should now be at least 70 characters long. By doing this, Google is trying to help search engines better track what’s being searched and allow more relevant results to show up in the search results..

How to create seo-friendly title tags

Getting everything to function together as it should is one of the most irritating aspects of SEO.

If you’ve ever worked in SEO, you’ll understand exactly what I’m talking about. There are so many moving parts in SEO that it can seem hard for everything to come together flawlessly at times.

Even until this day! I know I talk a lot about how “clever” search engines are and how it’s nearly impossible to cheat them.

However, there are still a number of factors to consider if you want your SEO to be successful.

Take, for example, page title tags.

Before you groan and go on to another enticing SEO topic, hear me out.

One of the most important aspects of SEO is title tags. They’ve always been that way, and as far as we can tell, they’ll always be that way.

“Title tags are the second most essential on-page component for SEO, after content,” according to Moz.

When it comes to a low-effort/high-results strategy, title tags win hands down. It’s such a minor detail, but it has such a big impact!

You already know how crucial it is to write catchy headlines, but optimizing your titles is also important for SEO.

Page title tags have a role in this. They’re how search engines communicate with your titles, and they’re a vital element of any SEO plan.

This is one of the few situations when you must write for both humans and search engines, which can be challenging. (This is especially true with headlines.)

In other words, you must develop a clickable title that also appeals to search engines.

The problem is that people have to like it. It has to appeal to search engines. Yikes!

Is that a difficult task?

If you don’t know what to do, it can be. That’s why I’m going to walk you through my steps one by one.

We’ll go over that procedure later, but first, let’s discuss why title tags are vital for SEO.

What are page title tags and how do you use them?

If you’ve ever used a search engine (which I’m sure you have), you’ve probably seen a page title tag, whether you noticed it or not.

It’s merely the SERP’s headline (search engine results page).

If you Google “kitchen appliances,” for example, you’ll notice that IKEA is one of the top results.


The page title tag in this case is “Kitchen Appliances – IKEA.”

The title of your page will be seen by both users and search engines. This is often the first thing they see, which is why it’s so important to spend time and work on your title tags.

The important thing to remember is that your title tag is being read by real individuals.

It will elicit a response from them. They’ll make a decision. It will compel them to do so. It will turn them away. It will teach them something.

The title tag is essentially your page’s statement to the world!

The meta description and title tags function together (the text below the title). This is the meta description in the instance of the IKEA search result above – a sentence or phrase that provides additional information about the page.


I’ve previously discussed meta descriptions, but title tags are even more crucial.

The title and meta description combined provide a quick overview of your content, but the title tag sticks out more.

There are two major reasons for the importance of page title tags.

First, having a clear title that is related to your page will be seen as a sign of a good page by both people and search engines.

People may skim straight over your content if your title tag isn’t optimized, and search engines may conclude that your page isn’t as good as it could be.

The fact that title tags appear in browser tabs is a second reason for their importance:

title tags guide show up in search bars

So, if someone wants to find your page among all the tabs in their browser, they’ll check for it in the title tag.

If your page is shared on social media, visitors will often see the title tags. For instance, on Facebook, here’s an example of a title tag:

example of a title tag

Is it clear why title tags are so crucial? A good title tag will increase your page’s exposure, whilst a bad title tag will cause your page to drop.

To improve your title tags, follow these three simple actions.

  1. Make that your headlines are suitable for title tags.
  2. make the tag for the title
  3. Make sure the title tag is SEO-friendly.

Let’s take a look at all three.

Step 1: Create a tag for your title.

You might be asking what the difference is between writing a title tag and writing a headline.

Your headline and title tag may have the same exact title in some circumstances. However, there are specific instances where they will not be.

Take a look at this Copyblogger SERP result:

copyblogger example of a title tag

Isn’t the title of the page supposed to be “How Content Marketing Grows Your Business?”

When you get to the website, however, you’ll notice a different title:

copyblogger title tag example

On the page, the title is longer and more detailed.

So, why would Copyblogger do anything like this? The reason for this is that the shorter title tag looks better on the SERP and takes less time to read.

The actual title on the website goes into greater depth, which is most likely why they chose it. They gain the advantages of a reduced title tag as well as a descriptive page title.

It’s a deceptive and effective strategy, exactly the kind of SEO I enjoy.

Here’s how to write a fantastic title tag with that in mind.

The following are some of the elements of title tags:

The length of title tags should be kept to a minimum.

Shorter titles are easier to read and crawl for both people and search engines.

However, there is a more compelling justification for shorter title tags.

If your title tag is too long, search engines will use an ellipsis (…) to chop it off:

title tag example

Readers and search engines should be able to see the complete title tag in order to receive the most accurate picture of the content.

The title tag on Google is usually limited to 60 characters. As a result, if your title tag is 60 characters or less, you may expect the complete title to be displayed.

Moz provides a useful preview tool if you wish to double-check:

title tag tool moz

This is a fantastic function that I strongly advise you to use. If at all possible, keep it short.

Your main keyword should be included in the title tags.

In an article about SEO, you probably anticipated to find something about keywords.

Try to place your focus keyword as close to the beginning of your title as feasible for the greatest results. That way, search engines (as well as users) will notice the keyword right away.

Here’s an example of a title tag that includes the keyword right at the start:

title tag example

Compare this to the following result, which has the term near the end of the title tag:

title tag example

One piece of advice: make sure the keyword placement is natural. It’s preferred if the keyword is at the start, but it’s not required for good SEO.

Benefits Should Be Described in Title Tags

To stand out, a title tag, like a headline, must express an advantage.

One of the numerous reasons Google advises against keyword stuffing and boilerplate names is because of this.

You want consumers and search engines to know that your pages have unique, valuable content, so your title tags should reflect that.

Ascertain that your title tag corresponds to your content. It should be easy to read and catch the reader’s attention.

Keep in mind that you’re not attempting to deceive anyone. All you have to do now is clearly describe why people should click on the link.

Frequently, the “benefit” is simply telling people what the page is about! You’re not attempting to sell anything at this stage. You’re merely providing them with information.

Here’s an example of a benefit that’s easy to understand (ignore the jargon-filled, not-so-great meta description).

title tag example laptops

This title tag, on the other hand, is straightforward and does not expressly declare a benefit (they did a nice job with the meta description, though).

title tag for seo example amazon

(While Amazon may not need to identify a benefit, your site more likely does.)

While stating a benefit is unlikely to help search engines, it can help human visitors who find your site through a search.

Step 2: Make a tag for your title.

After you’ve written your page title tag, you’ll need to make it the page’s title.

The method you use will be determined by the software that runs your website.

You’ll need to update the HTML directly if you have a custom site. (It’s also quite simple.)

It’s also quite simple if you utilize WordPress.

It can look a little different for you if you use a different CMS or host.

Let’s look at each of these three scenarios and how to generate a title tag for each of them.

Case 1: You have a one-of-a-kind website that isn’t hosted on a CMS.

You can alter your HTML to add titles if your site isn’t housed on a CMS.

To begin, you must first obtain the HTML for your individual page. If you’re not sure how to do this, I recommend contacting your hosting provider.

Make sure you’re between the tags once you’ve discovered the editable HTML.

how to add title tag to custom site example

(Please note that this is a sample code written in Editpad.org.) Your code will most likely differ, and there may be additional code here. That’s fine––just make sure you’re just talking to thetags and no one else.)

Use the word “title” to come up with a title.

Title tag is popular name for the meta tags of web pages. They are also called headers because they are the first thing that appear on the index of web pages. In a few words, if you want to improve your web page to be found on Google search engine, you should take care of your title tag.. Read more about title tag checker and let us know what you think.

Frequently Asked Questions

How do I make SEO friendly titles?

There is no way to make SEO friendly titles.

How do you write a good title tag?

It is important to write a good title tag for your blog post. A title tag should be descriptive and concise while also being catchy.

How do I optimize my title tag for search engines?

The title tag is the text that appears in search results. It should be a short, concise description of your content.

Related Tags

This article broadly covered the following related topics:

  • title tag examples
  • title tag
  • title tags and meta descriptions
  • seo title
  • title tag seo

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