A little more than a year ago, I wrote an article about how to use Instagram ads, and the response to it was overwhelming. There had been a barrage of advertising on Instagram, and many users were either unaware of how to use the ads or were grossed out by the ads. I seen this was a problem, and wanted to write a comprehensive guide on how to use Instagram ads. Over the past year, we’ve seen Instagram ads get more widespread and more used, and the blog post I wrote over a year ago has definitely helped drive traffic to my blog. In this post, I’ll be covering how to setup Instagram ads and provide some examples of how to use them.
Instagram is one of the hottest social media platforms out there. If you haven’t heard of it, Instagram is a photo sharing application that lets you take photos, apply filters, and share them to your friends, family, and the world. It’s rapidly become a valuable marketing tool that provides users with an easy way to share their products, brands, and experiences with millions of potential customers.
Instagram Ads are a highly effective advertising option that can drive significant conversion rates. Instagram ads are one of the most effective ways to drive users to your website. If you’re wondering how to use Instagram ads, then this blog is for you. In this blog, we’ll be showing you how to set up your Instagram account (which will be linked to your website), and how to optimize your ads for maximum conversion.
Instagram is one of the most effective social media platforms for advertising. It has developed to be an advertising platform that rivals that of its parent firm, Facebook. According to Statista, the site will likely surpass one billion users by 2023.
Sharing amazing images and high-quality photos is your best bet for Instagram success.
You’ll be engaging with your intended customers in no time if you include a customized or targeted hashtag.
Instagram advertisements are the way to go if you want to expand your reach even more.
If you’re unsure how to utilize Instagram advertisements or are concerned about the expense, keep reading to learn how to run effective Instagram ads on any budget.
Why would you want to advertise on Instagram?
Instagram is exploding, and it’s exploding quickly.
On Instagram, there are more than 200 million business profiles, and that figure isn’t going down any time soon.
It’s all for a good reason that the platform has exploded in popularity. Instagram’s ad revenues might reach $18.16 billion by 2021, proving that marketers recognize it’s worth it.
Instagram is not only rapidly expanding, but it is also generating significant revenue for businesses. It’s drawing a slew of huge businesses because the cost of advertising there is well worth it. Even if you don’t have a multibillion-dollar company, Instagram advertisements are still vital to use (if not more important).
Here are some reasons why any size company should use Instagram to advertise their brand, services, or products:
- On the platform, anyone can advertise.
- Because Facebook controls Instagram, you can target audiences using Facebook data.
- The possibilities for audience participation are endless. In the comments section of their images, businesses can communicate with users.
- Post advertising appear to be identical to any other Instagram post, making them feel less intrusive.
- Advertise on Instagram in a variety of methods, including Stories, videos, IGTV, and Shopping advertisements.
Whether you want to raise brand exposure, improve website traffic, create sales, or increase e-book downloads, Instagram can help you reach a large audience.
What Are the Different Ad Formats on Instagram?
Instagram has a variety of Instagram ads for you to choose from, providing you the creative freedom to create something outstanding while still meeting your objectives. Here are a few options to consider, along with some tips on how to get the most of each.
1. Photographic Ads
As you navigate through your Instagram account, photo adverts appear naturally. An Instagram photo ad seems to be a post from any of the accounts you follow, but it will have a small “Sponsored” mark in the corner to indicate that it is an ad. At the bottom of these adverts is a call-to-action button that directs users to a specific URL or your Instagram account.
These are useful if you have a very powerful image to convey your message. When you have a specific product or message you want to spread the news about, Instagram suggests using this type. Keeping things basic can help you stand out and catch people’s attention as they scroll through.
This style may be used to promote previous Instagram posts, so find the most popular ones and click “Promote” to get started.
2. Ads on a Carousel
Instagram carousel ads take photo ads to the next level. In a single ad, you can use this style to generate a sequence of up to ten photographs or videos.
They appear in the Instagram news feed, just like photo advertising, but each photo or video can link to a different URL or place.
You can use this to display a collection or set of products.
If you’re undecided about whether to utilize photo or carousel advertising, consider what you’re attempting to market. Avoid thinking of carousel advertising as a technique to cram more photographs into a single ad. They should work as a team and make sense as a whole.
Carousel advertising are similar to lookbooks or tiny catalogs, while photo ads are similar to one-page ads in magazines or newspapers. These are an excellent option for announcing a new product range or a seasonal collection.
3. Commercials in video
Instagram video ads are exactly what they sound like. They display on the Instagram feed, just as carousel and photo adverts. You have the option of posting an ad for as little as a second or as long as sixty minutes, or anywhere in between.
You should consider your objectives when creating Instagram video advertising. You can use this ad as a teaser to persuade people to click through to learn more about your company, or you can deliver a lot of information right in the video to entertain or educate them.
This is where you’ll want to consider which option in the news stream is ideal for you: images, videos, or the carousel. You can provide more dynamic content with videos, but users will have to stop scrolling to see it all. You must rapidly and early in the movie capture their interest.
4. Shopping on Instagram
Instagram shopping ads are an engaging way to show off your products in the Instagram feed or in the Instagram Explore area. With Instagram shopping advertising, you can include shopping links in your photographs for viewers to click on to learn more about the product and even buy it right from the app.
To use this ad option, you’ll need to create an Instagram shop. If your company already uses the Instagram shop feature, this is a great next step to reach out to a new audience.
Flat lays, real-world photographs, or other detailed shots of your products can all be used to generate tags that drive customers to where they can buy them immediately. This is ideal if you have one-of-a-kind items, perhaps with a seasonal or regional twist.
In today’s world of content marketing, social media influencers are extremely important. This game includes branded creator advertisements. They can be photographs or videos that one Instagram account makes naturally and then distributes as a sponsored post.
To do so, an Instagram creator account must provide permission to a business partner or a company with whom they are collaborating to publish that specific post.
These advertisements are based on a pre-existing relationship between the creators and the brands. If you currently collaborate with an influencer, this is a terrific approach to show off the organic content they’ve made using your products or services.
Instagram reel advertisements are commercials that appear in between reel videos on the platform. They’re formatted similarly to an Instagram reel video, making the ad feel like it belongs in the reel video feed. Instagram reel ads can last up to 30 seconds and loop across the entire vertical screen. You can think of them as Instagram’s TikTok format.
If you have eye-catching and intriguing short video content that people are likely to engage with and share, you might want to employ this Instagram ad type. Consider the elements that a viral video must have.
Why not utilize Instagram Stories to promote your own Instagram ads? Over 500 million people use Instagram Stories every day. Stories advertisements, like other Instagram ad kinds, are placed natively within the tales environment, ensuring that your target audience sees the content while scrolling through the stories of the accounts they follow.
Instagram recommends employing motion-focused material with the message upfront to make the most of these types of ads, as it fits nicely with the fast-paced nature of stories.
One of the newest Instagram ad models available to producers is IGTV. Similar to video advertisements on YouTube or another video site, these adverts appear at the start of ads that an Instagram user clicks on. Because IGTV commercials can be up to 15 seconds long, you should follow many of the same guidelines as above, getting right to the point.
Great Instagram Ads Examples
Let’s look at some real-life examples of Instagram ads that worked.
MUD/WTR is a combination of MUD and WTR.
With their Instagram commercials, MUDWTR gets a lot of things right. This is an example of a Stories advertisement that they ran. The content appears to be from an Instagram content creator, right down to the text captioning at the bottom. Instead of simply one story, they incorporated a sequence of them. The plot is structured in a narrative format, which immediately grabs your interest. They also run regular photo and video advertising, so they tend to pop up everywhere as you’re scrolling around Instagram.
When you’re casually scrolling Instagram and a video ad stops you with a challenge. Wool& uses their Instagram ads to promote their 100-day challenge, where they invite users to wear their products for 100 days and get $100. It’s a simple challenge that grabs your attention. Just another dress picture may be overlooked.
3. The Nailboo
Isn’t the first image enough to make you cringe? It works because you can almost sense it. On a white carpet, red nail polish. Eek. From there, the video ad rushes quickly, almost feverishly, through the information on their product, promising to prevent this. It suits the fast-paced platform’s dynamic and addresses a problem issue right away.
4. Remove the choker
Another example of Instagram advertising that appeal to the emotions right away, but with a smidgeon of obnoxiousness. You can’t always look away. The tenderness of the child’s photo is combined with the story of what their product prevents in this one. Another essential element is that the product and message are both relatively straightforward. People will keep scrolling if they have to wonder what you’re about.
5. Send a Cake Immediately
There’s a long line of entertainment proving that humans love to witness a good prank, from Candid Camera to America’s Funniest Home Videos. Send a Cake Now capitalizes on this by showcasing videos of customers receiving their products and receiving birthday and celebration gifts. With handmade, fast-moving videos, it’s perfect for Instagram. You’ll surely want to come to a halt and observe who will be startled next.
Frequently Asked Questions about Instagram Ads
Is it necessary for me to run advertising on both Facebook and Instagram?
Whether you run Facebook or Instagram advertising relies on your target market and how frequently they use each network. You can run on both platforms at the same time.
Is it possible to make Instagram advertising without having an Instagram account?
You may create Instagram advertising using your Facebook business page.
Is it worthwhile to invest in Instagram promotions?
Instagram promotions might help you reach a larger audience on the platform. It could be worthwhile to promote a popular photo or video post to a larger audience.
Conclusion on Instagram Ads
Instagram advertisements can help you improve your social media marketing game by raising the amount of people who see a certain post or expanding the audience you reach organically.
You may communicate your brand’s story using a variety of photo and video formats. Choose the one that best suits your content and target audience.
If you notice that your consumers are on Instagram, you might want to consider using Instagram advertisements to reach out to even more of them.
Which Instagram ad do you think is the best?
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Social media is constantly changing. Instagram is, and probably always will be, the big winner within the social media space, but it’s not without its flaws. It’s hard to get the audience to pay attention to your Instagram ads if they don’t know what to look for, and it’s harder to know how effective they are if they’re not even clicking to view your post. This blog post will give you the necessary steps to run effective and successful Instagram ads, so you can start getting the attention you deserve.. Read more about types of instagram ads and let us know what you think.
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