If you’re looking for ways to increase your company’s marketing and reputation, competition research is very important. You can learn a lot about how your competition gets its customers, what works for them, and what they are doing that differs from you.
You’ve seen them on the blogosphere, the Google search results are known as the “image results”. They are often the first result in Google when searching a keyword. Google estimates that it has over 1 billion images on the index its users have their images pulled from.
Searching for competitor information can be a tedious and time-consuming task, but using a reverse image search tool like Google Image Search can help you find relevant images. For example:. Read more about search by image and let us know what you think. What do backlinks, reverse image search and your business have in common? His conclusion. Sure, you can blog until you have hundreds of articles on your site, but that takes time. Can your business afford to wait? Probably not. This is where the backlinking strategy comes to the rescue. Not only will this help increase your domain authority (DA), but it will also open up your business to a new audience that may want to buy from you if you choose the right pages. What do you think of these pages? Looking backwards for images. If you do it right, you can use it to look at your competitors and find backlinks that will increase their DA and profits. Here’s how to make their success yours.
What is a reverse image search?
Reverse image search uses an image instead of a text question. Load the image into the search engine and you’ll get a list of information. These details usually include:
- File type
- Source image
- Image size
- other dimensions of the same image
- websites with images
- relevant images
While many people use reverse image search to see if someone is stealing their content, in the hands of an experienced digital marketer it is a powerful tool. I used reverse image search to increase my backlinks by 26%, but it can do much more than just find unclaimed backlinks. If done right, it can give you an edge over your competitors and increase your credibility.
Why use reverse image search to find competitors?
Backlinks. Using reverse image search of your competitors is one of the best link building strategies that most people overlook. Lack of backlinks is the reason why more than 90% of websites do not get traffic from Google. By uploading a competitor’s portrait or logo, you can see at a glance where their inbound links are coming from and build a list of backlink opportunities. Why is this important? Backlinks are a valuable ranking factor for Google. The search engine uses links from other sites as a show of trust. According to Backlinko’s research, a website ranked first in Google has an average of 3.8 times more backlinks than websites ranked second to tenth. By analyzing the origin of your competitors’ links, you can determine the sites that contribute to their authority and secure a piece of the pie. Obtaining these backlinks will allow you to increase your traffic, build your authority and eventually overtake your competitors. For example, let’s say you’re competing with me. If you do a reverse search on my photo, you’ll see results like this for the fold: If you scroll down, you will see a few more pages: If you keep scrolling down, you’ll see that I’m on sites like:
- Searchengineland.com (DA 91)
- Meltwater (DA 77)
- Forbes (DA 95)
- Getresponse.com (DA 81)
All these strong backlinks help me increase my domain authority, website traffic and sales.
Perform reverse searches to find your competitors
Are you ready to discover the link building opportunities hidden behind your competitors’ images? Here’s a step-by-step guide on how to do it.
Step 1: Search picture
What type of photo should I use for the reverse image search to find competitors? I recommend using a header image of the person to be listed as the author. Use their LinkedIn profile picture. They will probably use the same header image as I do for their guest blogger titles. Don’t just look for a picture of your competitor – or if your competitor doesn’t have a face – look for the brand’s logo.
Step 2: Using reverse image search
By default, you cannot upload a photo to the Google homepage. Click on Images in the upper right corner to download the reverse image viewer, or go to images.google.com. Then click on the camera icon. Select the portrait or logo you uploaded in step 1 and click the blue Upload Image tab. Google then generates a results page that looks like this:
Step 3: Start searching for opportunities
If we take the example of my portrait, you will see that the first result refers to this blog. Scroll down and you’ll see my author profile for CoSchedule. Blogging has a DA 57 and is a popular tool for content marketers. As a competitor, this is the site you want to get backlinks from or write guest articles for. A guest article on a reputable site like CoSchedule can boost your credibility. You can use it to brand yourself as a leading expert in your niche and get your message across to your target audience. Don’t forget to look in reverse for your competitors’ logos! It will help you find opportunities to post on resource pages or niche directories.
How to find ideas for guest posts after reverse image and competitor search
Now that you have completed your reverse image search, you should have a master list of sites that your competitor is using for backlinks. What’s next? It’s time to come up with guest post ideas, pitch them and, if the site approves your post, deliver engaging content that brings traffic back to your business. Your pitch will be much stronger if you have some blog post ideas. This way, you ensure that you are delivering content that the site will love.
Read his blog
You don’t want to make the mistake of offering a blog post that is already on your target audience’s website or that doesn’t add value to their audience. Editors receive an average of 10 submissions a day, and 20% of them don’t read 90% of those submissions because they see at first glance that they’re not worth their time. Make sure your article is in the top 10% that editors read. How do you do that? By thoroughly researching the website you are targeting. After reading the content of the page, you should be able to answer the following questions:
- Who is the audience? B2B, businessmen, housewives, etc.
- What is the level of the audience? Beginner, intermediate, advanced, etc.
- What type of content is published? Tutorials of over 3000 words, quick tips and tricks, narrative essays, and more.
- What are the gaps in the content? Can’t get enough of comparing two popular instruments? Can you offer a different perspective on a relevant topic?
- What are the best themes? Use Buzzsumo to see which posts are shared the most on social media.
Search by keyword
Once you have some ideas for a topic in mind, tie it all together with keyword research. By presenting a unique idea for a guest post, supported by a long tail keyword, you show that you know how visitors come to the site and can therefore write for their audience. Plus, you want people to read your message. By choosing a keyword with high traffic, you ensure that you are writing a blog that your target audience will find and consume. Use Ubersuggest to find keywords with high traffic and low competition. Remember to check the DA of the site you have chosen to get the right keywords.
How to submit your guest post after reverse searching your competitors images for backlink opportunities
I have a detailed guide on how to become a successful guest blogger, but here are the basics you should follow every time:
- Read the manual
Always check if the website has guidelines for guest posts. If they are there, follow them to make sure your message is not rejected. According to a study by PointVisable, 22% of guest posts are rejected because they don’t meet the guidelines.
- Adjustment of e-mail
Go to LinkedIn or read the About page and find the exact person you need to write to. If you can address the blog owner by name, you have a better chance of success than if you start your letter with Dear Sir.
- Introduce yourself
Include your industry experience, prices, and links to other sites where you have been published. You want the man to understand that you are not a generalist. You’re an expert who has something to say.
Inverted image search FAQ
How do I cancel my Google Image search? Go to images.google.com and click on the camera icon. Upload an image and click the Search button. How do I reverse search for Google images on my phone? Download or take a screenshot of the selected image, then open the Google app (not Chrome) on your phone. Tap the Rainbow Camera icon, allow all the permissions you need, and then tap the Gallery icon. Select an image on your phone and Google will show the results. You can also use Google Lens to take a photo and search for it. How do I search for images in reverse in Chrome? If you are using the Chrome browser (not the app), you can perform a reverse search by right-clicking on an image and selecting Google Image Search. Is reverse image search free? Yes. This is a free tool that can be accessed through Chrome.
Reverse image call summary
As you can see, reverse image search is a powerful tool for backlinking. It will help you identify the best sites to get backlinks and find the sites that will help your competitors be successful in their business. Finding an image, however, is only the beginning. Once you have a list of sites, do your homework and come up with ideas for blog posts to brand your business as a leading expert. Only compelling blog posts will provide the backlinks you need to rank higher in search results and attract the right people to your website and into the sales funnel. Do you think reverse image search is a good way to get an edge on your competitors?
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For some reason, I just got this urge to write this blog. I have no idea why I am writing it. All that I know is that I am in a desperate need to write. I have no idea what I was going to write about. The only reason I know that I need to write it is because someone told me. A person by the name of Andrew. He said that there is a website called “eggheaddesigns”. It is a blog site where people type in the name of a company, and it will give you a list of all the bloggers based on that company. He also told me that I should write a blog post about it. So I did.. Read more about reverse image search specific website and let us know what you think.
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