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How to Utilize Automated Email Marketing

Automated email marketing is one of the most efficient ways to keep a newsletter or newsletter series fresh and interesting, and effective. To learn how to utilize automated email marketing best practices, read this helpful guide.

Email marketing is an extremely powerful tool in the marketing arsenal that can generate thousands of leads every month. The average CPA (cost per acquisition) on email marketing is around 2.5% – 5% depending on the type of email marketing campaign you are running. However, the amount of ROI you get from email marketing is greatly determined by your email marketing strategy.

The majority of our clients are concerned with email marketing. It’s almost easy to assume that email marketing is a low-cost and low-effort way to spread your brand’s message to new customers. However, email marketing is not a one-size-fits-all solution. Email marketing is very powerful and can be an effective tool to promote your business, but it is not a silver bullet that can be used to replace all other marketing techniques. As such, we suggest you learn how email marketing works and how to best use it to generate leads for your business.. Read more about automated email examples and let us know what you think.

How to Utilize Automated Email Marketing

What are your email marketing objectives?

If you want to reach those objectives and get a return on your investment, you’ll almost certainly need to use some form of automated email marketing.

What Is Email Marketing That Is Automated?

Automated email marketing is when you send a series of emails to your prospects or customers on a regular basis. You can send emails based on your audience’s engagement with your company using an autoresponder. 

When someone subscribes to your newsletter, for example, you can send them an automated welcome email.

But don’t be fooled by the automatic portion. 

To be productive with automated email, be sure what you’re sending isn’t spam. Instead, your audience has joined up for high-quality, tailored content. 

This may appear to be a bit hard, but the beautiful thing about modern automated email marketing software is that it is easy to use and provides you with a lot of power. 

Why Should Your Emails Be Automated?

The scale is crucial in this case. It’s impossible to compose unique emails for each person that joins up if you have thousands of people in your sales pipeline. 

Instead, with automated email marketing, you can construct email series that are exactly targeted to the needs of your audience and send them out at a specified time. Rather than focusing all of your time on writing and sending individual emails, you may concentrate on crafting the exact language that motivates your audience to act. 

That’s fantastic, but don’t you lose the personal element in the process?

Switching to automated email marketing limits your amount of customization if you’re writing everyone individual emails. Although each email will not be unique, it can still be personalized. 

You may segment your audience with email responders based on their interests and activities. 

Let’s say someone subscribes to my email newsletter after seeing a page named “Link Building 101.” I can place them in a link-building segment and provide them with helpful advice on how to boost their backlink profile. Signing up through a page named “50 Content Ideas for Niche Websites” will place you in a different group and send you different emails. 

Because segmentation allows you to customise your automated emails in an infinite number of ways, you get the best of both worlds: convenience and personalisation.

Because email automation is the most common kind of marketing automation, with 64 percent of organizations employing it, this combination plainly works. With an average return on investment of $42 for every $1 spent on email marketing, there are plenty of reasons to automate your emails. 

When Should You Use Email Marketing That Is Automated?

Although automated email marketing can yield significant benefits, it is not always the ideal solution. Here are a few examples of when automated emails might assist you in making a positive impression on your target audience. 

1. Carts that have been abandoned

Carts that have been abandoned are quite inconvenient. 

The customer was on the verge of making a purchase when you lost them at the final minute. People abandon carts for a variety of reasons, but one of the most common is because they aren’t ready to buy yet.

Just because someone isn’t ready to buy right now doesn’t mean they won’t be in the near future, and an automated email is a great method to keep them interested. 

You can send an email to someone who has abandoned their cart, encouraging them to return and complete their purchase. 

Because the average cart abandonment rate is 77.13 percent, using well-timed emails to entice consumers back to your checkout page can be extremely beneficial. 

2. Sending Subscribers Automated Email Newsletters 

You may never see someone who has left your website again. 

You have an opportunity to keep the connection alive and create a relationship if you have their email address (hopefully until they become a repeat customer). However, simply knowing someone’s email address isn’t enough; you must also be able to provide something useful.

In the case of a newsletter, you’re promoting your fantastic content in order to strengthen the relationship and keep visitors coming back to your website.

3. Emails with promotional content

Providing value to the customer is one of the most important aspects of email marketing. It’s pointless to constantly flood them with links to your product because they’ll just disregard it as spam. 

That said, we’re here to promote our companies, which sometimes entails sending promotional emails. 

To get the most out of this, make sure your promotions are part of a well-thought-out email series, which is nearly impossible to execute without automated mailings. 

4. Emails of Welcome

Sending a welcome email to someone who signs up for your email communication is a fantastic idea. 

Of course, you can’t stay at your computer all day watching for people to sign up for emails, so this is something you should automate. 

It allows you to set expectations and explain why getting your emails is beneficial. Someone is more likely to open and interact with your material if they have a decent concept of what they’ll get from your emails. 

5. Automated Customer Complaint Responses

When someone makes a complaint, they want to know that you’re paying attention to it. The more they wait for a reply, the more frustrated they become. 

You can’t keep an eye on your inbox 24 hours a day, so responding to every complaint straight immediately is impossible. Set up an automated email that explains your complaint process and confirms you’re working to resolve the problem. 

This gives consumers the assurance that you’re paying attention to their problems and that they’ll get a response soon.

When Should You Avoid Sending Automated Emails?

Personalization is something we talk about a lot in marketing, and it’s especially crucial when it comes to automated emails. 

You can personalize automated emails, but only to a certain extent. To tailor your interactions with automated email marketing, you rely on segments. While placing someone in a section indicates that they are not just another person, it does not imply that they are an individual. 

Segmenting email subscribers works in many circumstances since it’s a good approach to provide them with customised material. There are occasions, though, when you need to treat people as individuals, and automated emails won’t suffice. 

Consider the example of responding to customer complaints from earlier. Although the initial answer may be an automated email, follow-ups should be personalized. 

This is something to bear in mind while creating an automated email marketing campaign. When is it OK to address them as a group, and when is it necessary to address them individually?

The further along a customer’s journey they are, the more likely they are to require tailored contact.

The Best Email Marketing Automation Software

What’s the best way to get started with automated emails? The goal is to choose email marketing products that are right for you. 

There is a lot of competition in this market, which is excellent for consumers because it means we have access to very powerful tools. 

Some of the greatest automatic email marketing solutions are listed below.

1. Drip

Drip provides you with all of the tools you’ll need to create successful email marketing campaigns. It all comes down to expediting the process, which is why individuals use automated emails in the first place. 

This is a simple tool to use, but it has a lot of power. With high-converting forms and easy-to-schedule creative emails, you can attract more customers.

Sendinblue 2 

Sendinblue blends email marketing and SMS messaging to provide a comprehensive marketing solution.

It enables you to simply segment your audience, allowing you to personalize your emails for them. When creating your content, the drag-and-drop tool makes creating high-performing emails a breeze.

3. Handshake in the mail 

Especially if you’re doing cold outreach, Mailshake’s automated email solutions are amazing. It allows you to build out your mailing list, clean it to ensure you have active emails, and arrange the appropriate email sequence using a variety of plugins. It also has fantastic social integration!

Because the A/B testing and scheduling capabilities are so simple to use, you can keep experimenting with your emails until you find the perfect formula.

Mailchimp is number four.

Mailchimp is perhaps the most well-known name in email marketing, and for good reason: it has some excellent capabilities. 

This is an all-in-one marketing platform that lets you send drip emails, segment your audience, run A/B tests, and more. 

5. Emma

Emma is an excellent tool for huge companies with large marketing departments. Its capabilities make it simple for team members to collaborate and make the process of generating emails much more effortless.

It’s a professional email marketing platform with a lot of useful integrations and fantastic personalisation possibilities that can bring in big results. 

Great Automated Email Marketing Campaigns Examples

There are a plethora of automated email marketing solutions available, but what should your campaigns aim to accomplish? 

Here are some amazing automated email campaign examples.

Welcome Email that is sent automatically

The welcome email is the first step in what should be a long and fruitful partnership. It’s all about establishing your brand, defining expectations, and demonstrating the worth of what the person has agreed to. 

In their welcome email, Asana does a good job doing this. 

Examples of Great Automated Email Marketing Campaigns - Welcome email from Asana

It emphasizes on the concept of collaboration, clearly demonstrating how its capabilities might make your day a little easier. It concludes with practical advice that encourages consumers to take the initial step and interact with their program.

Automated Email for Abandoned Carts

With an abandoned cart email, your purpose is clear: You want folks to return and finish their order. 

However, marketing isn’t always that simple, and you’ll often have to prioritize the needs of your customers over your own. This is creating strategies to assist customers in making decisions rather than simply telling them to buy. 

The first step is usually to send a reminder that they have things in their cart that they have forgotten about. In the following email, Casper does an excellent job of demonstrating this.

Examples of Great Automated Email Marketing Campaigns - Abandoned Cart Email from Casper

It’s not pushy, but it’s full of personality and communicates with the user in a playful way, highlighting the products left in the cart.

You’ve now reminded the consumer that they have an open cart, and it’s up to them to decide whether or not to return and complete the transaction. Some will, but there will always be those who are skeptical. 

As this email from Dollar Shave Club shows, the next email is an opportunity to dispel people’s fears by answering their questions and demonstrating how your product solves their problems.

Examples of Great Automated Email Marketing Campaigns - Abandoned Cart Email from Dollar Shave Club

An abandoned cart isn’t always an abandoned cart, and there’s no way to get people back into it. However, you do have one more tool at your disposal: people enjoy a good promotion. Send one to see if you can persuade them to buy with a discount.

Newsletters

You can use your newsletters to engage with your readers in a variety of ways. Your strategy will be determined by your objectives. 

If you look at my email communications, you’ll notice that my purpose is rather straightforward. I want to provide individuals with rapid access to information that will assist them in achieving their objectives, and I want them to return to my site. 

Examples of Great Automated Email Marketing Campaigns - Newsletter email from Neil Patel

To accomplish this, I utilize a catchy subject line and keep things basic. 

Your email marketing will vary depending on your goals, but the most important thing is to know what your target audience wants. 

Marketing with Automated Email Most Commonly Asked Questions

What methods do you use to automate marketing emails?

Email marketing software, which allows you to build up email sequences and auto-responses to streamline your email marketing campaigns, may automate marketing communications.

What is the greatest tool for email marketing automation?

There are numerous automated email solutions available. Drip, Sendinblue, Mailshake, Mailchimp, and Emma are just a few of the best.

What different sorts of email automation are there?

Almost every form of email can be automated. Abandoned cart emails, welcome emails, lead nurturing, and newsletters all benefit from automated email marketing.

How often should you send your leads automated emails?

The order in which you send your emails is critical. You should keep them informed without being overbearing. A/B testing is a good approach to discover the correct balance.

Conclusion on Automated Email Marketing

It’s just not possible to send personalized emails to everyone on your mailing list. Automated email marketing combines the best of both worlds, allowing you to provide regular updates to your subscribers while yet maintaining a high level of customization. 

Because email marketing is still a valuable digital marketing technique, this is critical. It may help generate traffic to your website, nurture leads, and increase conversion rates, so it’s something that every company should think about. 

Fortunately, there are several excellent automated email tools available, and with a little effort, you should be able to maximize the effectiveness of your email marketing efforts.

How has automated email marketing benefited your company?

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As we all know, nowadays every business is having an online marketing strategy. Whether it’s to get new clients, or to boost sales, emails are a great way to keep in touch. But many businesses still don’t know how to utilize automated email marketing.. Read more about automated email marketing free and let us know what you think.

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