The Definitive Guide for Marketers

Marketers are in a unique position to influence whether Internet users will do what they want. As well as the content they produce, marketers also have the ability to influence the tools used to access that content. Marketers therefore have a unique responsibility to provide guidance on which tools are best for their specific needs. This article talks about the tools all marketers should know about. How do you know when a potential audience is ripe for you to engage with? You’re in the right place. With an increasing number of sites, apps and social networks, it can be difficult to tell who’s interested in what you’re offering or where their interests lie. That’s why we’ve developed the most comprehensive and

First off, let me say I’m not a marketer, that I don’t know anything about marketing, and I don’t want to pretend I do. That’s because I’m not a marketer. I’m a web design nerd, a web developer, and a writer. That said, I’m also in the business of helping other people who are in the business of marketing. I work with a small group of companies that do marketing for themselves, and I help them with their marketing on a daily basis. I do this because I love helping people, and because I’m a nice person. That said, I’m also a little bit of a

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When it comes to your website, speed matters. The longer your page takes to load, the more traffic you lose. word-image-6968 A few years ago, Google introduced a mobile friendliness update and made page load speed a ranking factor in mobile search engines. Nowadays, loading speed affects your position in the SERPs; therefore, users may not see your page at all if it loads slowly. What’s the solution? Accelerated mobile pages, or AMP. Well, maybe so – AMP pages have really been pushed back in recent years. What is MPA? Is it still relevant today? If you want to dive deeper into AMP and learn how to use it to develop your online marketing strategy, you’ve come to the right place.

What are accelerated mobile pages (AMP)?

The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. Simply put, Accelerated Mobile Pages is an open source project that aims to optimize the speed of mobile pages. This is like making a site that is already mobile-friendly faster by reducing it to the bare minimum. If AMP is not already part of your marketing strategy, you should consider it. Webmasters, marketers and SEO experts have analyzed how AMP can affect mobile websites. They found that AMP can have a significant impact on mobile search engine rankings, although Google says this is not a direct fact. In a roundabout way, however, this could be true. According to Google, the AMP plugin increases page load speed, and website speed is a proven ranking factor. Fast mobile pages + readable content = better user experience In a nutshell: AMP-optimized pages load faster and therefore rank higher than other mobile websites. word-image-6969 You can visit the Open Source Initiative platform here.

How does the AMP plug-in work?

Paul Shappiro of Search Engine Land describes an AMP structure in three parts: word-image-2529 The AMP plugin renders mobile pages faster by shortening the HTML code and only displaying pages that are suitable for mobile users. This diagram and Will Critchlow’s explanation of Whiteboard Friday make it easy enough to understand: word-image-6970 word-image-2530 AMP displays your pages with optimized HTML code. Pages should load faster because some aspects of the tag manager of the HTML code that would otherwise slow down the page are eliminated. If JavaScript is enabled on your mobile pages, the Accelerated Mobile Pages script will not display. Here is some additional information you should know:

  • In AMP, you need to use a simplified version of CSS.
  • You can only use the JavaScript library provided by AMP. Because you have no control, loading can be slow. This is probably the only drawback to MPA.
  • In order for AMP websites to work at all times, they need to be monitored properly.
  • Custom fonts should be specifically downloaded for best results.
  • Make sure you specify the height and width so the images don’t look ugly.
  • Use AMP-approved extensions if you want your page to contain videos.
  • There has been some controversy over the MPA. Some experts say this reduces advertising revenue and makes it harder to identify fake news stories.

If you are integrating and using the AMP plugin to improve your mobile pages, speed and readability should be more important to you than shareability. Your social sharing buttons may not even display correctly, as most are designed with JavaScript.

Benefits of accelerated mobile pages

There is a significant correlation between site speed, page views and mobile search engine rankings. Remember that when a web page loads quickly, mobile browser users view more pages on the site, thus lowering the bounce rate. If the bounce rate drops and the site experience increases, Google will reward the site. Honestly, optimizing with the AMP plugin has many benefits. Here are the first 4:

1. Incredibly fast-loading web pages that users love

Speed is an important element of your mobile browser site. Quality content is important, but if your pages aren’t accessible, users won’t read them. AMP helps you achieve this goal. Remember that the way and speed at which people consume content (articles, blog posts, videos and podcasts) has changed dramatically. People browsing the web want content to load quickly as they move from page to page. They typically consume different types of content in quick succession or even simultaneously. If your mobile pages are as slow as a snail, you will fail to convert mobile browsers visiting your site into buyers. AMP significantly increases page speed, so you can ensure that users who click on your site don’t leave it.

2. Improve mobile search engine ranking

There is a strong correlation between site speed and conversion rate. If users are satisfied with a fast-loading website, they are more likely to sign up for a list or buy a product. While there are still high expectations for AMP, Google has not yet made it a ranking factor. Since AMP works closely with mobile pages, it can never be used as a standalone ranking factor; it has nothing to do with the desktop version of the pages. Since mobile-friendly websites rank higher in organic mobile search results, pages developed with AMP tend to rank higher in mobile search results pages (MRP) than pages without AMP.

3. Flexible support for advertising

Most people start a website or blog to make money and eventually replace their main job. When viewing the site’s pages in both desktop and mobile browsers, it’s easy to see if there are too many distractions. These distracting elements such as header image, navigation menu, sidebar, social sharing buttons, forms, pop-ups and other unnecessary elements can lower the conversion rate. With AMP, you can get rid of distracting elements on mobile browser pages. Indeed, all tags of the HTML code are not executed, you are using a simplified version of CSS and JavaScript is (mostly) out of the question. This means you can make money more easily with your ads. When you click on the accelerated mobile page, it loads almost immediately, even before you finish clicking. If you’re displaying third-party ads on accelerated mobile pages, make sure the ads load quickly while capturing the user’s attention and providing significant value. As you already know, this approach to content marketing is the easiest way to increase your impact, help users get answers to their questions, and increase your return on ad spend. If you’re ready to make money from your AMP-optimized pages, here are some of the most popular ad networks currently using the AMP-ads feature:

  • Amazon A9
  • AdReactor
  • Google DoubleClick
  • Flite
  • Adform
  • Google AdSense
  • AOL AdTech
  • Taboola
  • plist
  • Smart AdServer
  • Yieldmo
  • DotAndAds

4. Simplified tracking of users

It’s not enough to drive traffic to your mobile browser pages. You also need to know how they got to your site. Tracking helps you determine where visitors have come from, what pages they have visited, etc. Tracking users and site performance on AMP is fairly easy, as there are analytics tools that allow you to examine your AMP versions in more detail. User behavior can only be affected if you control it. With AMP, publishers can use such a tag manager for Analytics to choose between two tags. These tags allow you to automatically track important metrics such as clicks/conversions, video and link tracking, number of visitors, ratio of new to returning visitors, etc. Other companies offering technology solutions, such as WordPress, Parse.ly, Chartbeat, LinkedIn, Adobe Analytics, Pinterest and, of course, Twitter, already support AMP.

Deploying accelerated mobile pages

You have several options if you want to optimize your web pages for AMP. If you’re a beginner, the first step is to keep track of at least two versions of your content page. Your original content page is the mobile browser version that users see, but you also have an AMP version of that particular page, which definitely speeds things up. Keep in mind that AMP versions contain simple HTML code that does not allow the use of third-party form elements or JavaScript. As marketers, we all want to grow our email list. The downside of MPA is that you can’t get there that easily. User comments and other activities that users perform when viewing your content on a mobile site may also not be possible in AMP. Again, the emphasis is on speed and readability. To immediately start using AMP, all you need to do as a WordPress user is download and install the WordPress plugin from GitHub. Just click on the Download Zip button. word-image-2531 Note that you can install the AMP plugin from your WordPress dashboard, just like any other plugin. It’s very simple. After successfully installing and activating the plugin, all you need to do is add /amp/ to your blog post pages. This is what it looks like in a mobile browser: word-image-2532 Here is the AMP version of this page on the Guardian website: word-image-2533 If you don’t have a friendly permalink, you can add ?amp=1 instead. Don’t forget to check and adjust in Google Search Console. This way, you help Google recognize your AMP versions faster.

Accelerated mobile pages FAQ

How do AMP pages work? AMP pages limit pages to the essentials, which helps page load time. To do this, use a three-step configuration. When should I use AMP pages? If most of your website traffic comes from mobile devices or if you want to lower your bounce rate. Will AMP pages still be relevant in 2021? It seems that MPA is not going away, but it has caused some controversy. Google recently announced that it will no longer display AMP pages from news sites in the top articles, so this seems to have lost its importance. Are AMP pages useful for SEO? They can be useful, but are not essential for SEO. Optimizing page speed and mobile functionality can be done in different ways.

Accelerated mobile pages Conclusion

AMP is a powerful tool, but some marketers say it’s losing ground. As a mobile-friendly site upgrade, it can help you meet Google’s expectations for site speed. While the focus is on AMP, don’t forget to use proven mobile marketing strategies. This is the best way to attract mobile customers and grow your business. Before you go, I have a question for you: Have you sped up your mobile pages to improve speed and readability? If not, what’s stopping you?When it comes to the marketing of your products and services, you always want to make sure your marketing efforts align with your marketing strategy. But what does that actually mean? It means taking your firm’s goals, objectives, and strategies, and determining how your marketing efforts can help you achieve those goals and objectives. It’s a relatively simple concept that can be easily misunderstood, so let’s take a look at what it means, and how we can apply it to our business.. Read more about 100 types of content and let us know what you think.

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