The Marketer’s Guide to Reddit

In a world where seeing an ad on social media can make you feel like you’ve been hit by a Greyhound, it’s inevitable that brands will use the internet to reach out to customers. Reddit is one of the fastest growing sites, reaching more than 164 million monthly visitors. With so many people posting on the site each day, it’s important for marketers to know how to use Reddit to their advantage. In this post, we will cover how to best use Reddit for your brand’s marketing needs.

Reddit is a social news site that lets users submit content and vote it up or down in a forum.

Reddit is the front page of the internet. It’s a collection of communities on topics ranging from gaming, politics, and pop culture, to sports and web development. But despite its reach, Reddit doesn’t get the same amount of attention as other social sites. What’s the secret to Reddit marketing success? It’s a community that’s incredibly welcoming, and everything you do to promote yourself will be noticed.

The Marketer's Guide to Reddit - featured image

Reddit is a social networking and news aggregation site that uses a voting mechanism to rank information. People from all around the world upload content (typically links, but often original content), and other users can “upvote” or “downvote” things, promoting the most interesting information to the top of the list. 

It’s a location where you may meet others who share your interests. These groups are known as subreddits on Reddit, and they cover a wide range of topics, including specialist interests, politics, hobbies, and dozens of other topics that people wish to discuss.

With millions of monthly active members since its introduction in 2005, the site has grown to become one of the most popular social media networks. 

One of the reasons you should consider marketing on Reddit is because of its active and enthusiastic community. However, Reddit has a stringent policy against self-promotion, making marketing difficult, and it’s easy to get caught up in the site’s rigorous laws (including the unwritten regulations).

That implies you’ll need to adopt a more deliberate approach, one that prioritizes discussions and useful or engaging material. 

Let’s talk about Reddit marketing etiquette before we get into how to build advertising so you can get it correctly.

Marketing Etiquette on Reddit

Start with the fundamentals by reviewing Reddit’s page on self-promotion and what is and isn’t permitted. After you’ve finished reading that, go to the “Reddiquette” page to learn about Reddit’s main regulations. 

The following items are on the list:

  • when sharing stories, use authentic sources
  • Before to posting, check for duplicate content
  • being attentive in your communication with other users
  • Before contributing to a community, read the entire set of standards.

You must also understand why people utilize Reddit. Reddit users, according to Signity Solutions, are looking for answers or enjoyment. It’s worth contributing to the conversation if you can give either. Just don’t try to sell anything to anyone.

If you’re stuck for ideas, there are a few things you may do to stay away from too promotional stuff, such as:

  • findings of the survey
  • forming subreddits dedicated to your brand
  • incorporating relevant content
  • active participation in the Reddit community

Reddit is a large social media platform with thousands of subreddits. Each subreddit has its own set of guidelines, administrators, and culture. Take the time to learn about the subreddit’s etiquette and what is and isn’t acceptable before joining.

Above all, if you’re unsure, ask first before posting. Redditors are available to assist and guide their fellow users.

Advertising Policies on Reddit

Quality, style, URLs, and landing pages are all covered by Reddit’s advertising policy. The essentials for each area are listed below.

Video Marketing

High-quality video advertising are required. This is true for audio, video, and text. Make sure the content is up to date and appropriate for a wider readership. In addition, the spoken language should be appropriate for the location where you are promoting.

Reddit accepts mature-rated content. It must, however, adhere to each country’s own classification rules, and videos with “shocking, gory, or profane content” should be labeled as such.

Additionally, videos with strobing or flashing are not permitted on Reddit.

Reddit’s Ad Style Guidelines

Reddit emphasizes the value of adverts that are professional-looking, brief, and thorough. The following are the most important takeaways:

  • Make sure there are no errors in your adverts and that you utilize proper grammar throughout.
  • Emojis and symbols should be used sparingly.
  • Do not include personal information in your adverts unless it is required by law or a regulatory authority.
  • Capitalization should be kept to a minimum of 50%.
  • Use high-resolution pictures.
  • Non-English adverts should be targeted to the right regions/countries.

Ad Quality on Reddit

The correctness and clarity of the products/services you’re advertising are the most important aspects of quality. That is to say:

  • not deceiving customers about the product, service, or brand
  • Clickbait should be avoided in advertisements.
  • The sole exception is if you’re utilizing managed ads, in which case you can promote individual Reddit content.

Landing Page Policies and URLs

The main emphasis is on quality and consistency, as it is with all of Reddit’s advertising standards. Make certain that you:

  • The product is displayed on the landing page.
  • The content of the landing page adheres to Reddit’s content and advertising policies.
  • The landing page uses the same language as the advertisements.
  • The landing page does not spam users or employ other dubious marketing methods.
  • The landing page’s URL matches the URL of the landing page.
  • limited/prohibited products are not readily available or linked on your landing page

Read Reddit’s complete advertising policy for more information. 

Reddit Marketing Strategies That Aren’t Paid/Organic

Maybe you’re not ready to commit to paid advertising just yet. That’s OK. You can use some of the tactics outlined below to begin marketing on Reddit without paying for ads.

Make use of your personal account.

You could create a personal account instead of a business account. You can then start interacting with the community by answering questions and uploading information that is relevant to your specialty. This is a technique to demonstrate your knowledge and gain traction on the web without being self-promotional.

Eric Banholtz of Beardbrand, who has more than 600 users on his subreddit, prefers this method.

Beardbrand is known for posting YouTube videos such as:

  • The Top Ten Transformational Beard Trims
  • How to Fade Your Beard at Home in the Most Effective Way
  • The Perfect Shaping of a Wild Beard

You get my drift.

There is no promotional content, as per Reddit’s policy. The account is merely a means of disseminating pertinent information and keeping in touch with subreddit users.

Please feel free to ask me any questions.

A subreddit called “Ask Me Anything” exists.

Members of the community publish a wide range of postings on just about every subject imaginable. One post, for example, is from a female gamer, while AMA is a person who has had the same meal for the past 16 years.

In essence, you create a topic and encourage others to ask you questions about it.

Although regular members make extensive use of the community, you should not assume that you, as a business owner or marketer, have no place there. Members from the corporate world also frequent the subreddit.

Microsoft’s Bill Gates is one of the major hitters who shows up on occasion. Although it has been a while since Gates contributed, there was a lot of buzz when he did, with a lot of upvotes and conversation.

Create a Subreddit.

Starting a subreddit for your brand is a popular approach for businesses to stay on the right side of Reddit’s regulations. You can interact with your consumers here, as well as answer inquiries about your business and offer industry news.

If you want to boost prospect interaction and establish relationships, this is an excellent strategy to use.

Reddit’s Paid Advertising

Marketers frequently neglect Reddit, but with 52 million daily active users and strong levels of interaction, it is a site that should not be overlooked.

Reddit also has a monthly active user base of 430 million people and 100,000 communities. 

The number of active users on Reddit continues to rise year after year. It appears like Reddit is here to stay, and the potential for those who get their marketing right is huge.

It’s also popular among younger age groups, making it an excellent tool to connect with younger prospects.

What Are the Different Reddit Ad Types?

On Reddit, there are two types of advertising. The first type is sponsored advertisements, which you will encounter frequently. These are displayed at the top of subreddits on Reddit.

Display advertising are the other type. Other types of advertising on Reddit, such as video and carousel, are described below.

Display Ads (#1)

On the site, these are the most popular kind of advertisements. You’re not confined to sharing your content with display adverts. You may, for example, provide a client story that is relevant to your brand. 

You can choose between CPM, CPC, and CPV advertising, which are all available as auctions through the Reddit Ads Dashboard.

2. Banner Ads

Reddit wants to show ads to bigger businesses with bigger resources. These aren’t self-serve, unlike promoted advertising, and you’ll need to speak with Reddit’s sales team first. A minimum budget of $30,000 is required.

3. Video that has been promoted

CPM and CPV bids are both available. An auto-play movie and an optional call to action button are among the features.

4. Carousel Ads That Are Promoted

CPM and CPC bid options are available for Promoted Carousel advertisements, which allow for up to six images/gifs. These ads appear on Reddit users’ newsfeed.

Reddit also offers takeover solutions for increased visibility. On Reddit, you can see the exact requirements for each sort of ad as well as the options available.

Great Reddit Ads Examples

Let’s have a look at some examples before digging in and making your own Reddit ad.

Reddit Ad for Nordstrom

Examples of Great Reddit Ads - Nordstrom

Nordstrom, a department retailer, leverages Reddit in a way that almost anyone can understand. It follows Reddit’s strict restrictions by talking to consumers and discussing items, general service, and average customer experiences through subreddit groups.

With its Reddit advertising strategy, Nordstrom is clearly thinking long term. Its approach is unlikely to yield immediate results. However, it’s a tactic that’s paid off for the company, with hundreds of Reddit users eager to engage with them.

The Nordstrom technique could be the way to go if client involvement is important to you and you’re using it as a building block for your business.

Ally Bank

Examples of Great Reddit Ads - Ally Bank

With its advertising, Ally Bank dared to be distinctive. Rather than posting on a financial topic, it targeted Reddit’s large video game community. 

How did it make the connection between the two subjects? With a short one-liner that grabbed the audience’s attention:

“You wouldn’t accept a one-star controller, so why would you accept a one-star bank?”

Because it was appealing to a non-traditional demographic, Ally Bank avoided the usual banking advertisement.

This method is simple to implement. Instead of limiting your marketing to your typical market, consider how you may reach out to different demographics and win over customers you wouldn’t normally target.

Maker’s Mark is a brand of whiskey.

Examples of Great Reddit Ads - Maker's Mark

Maker’s Mark used the r/ads subreddit to reach out to the Reddit community in a more direct way.

Its motto, “Let it Snoo,” was a play on words based on Reddit’s mascot, Snoo, and was intended to make the public laugh rather than cry when they saw an advertisement.

Maker’s Mark took pains to personalize the tone of their advertisement to the typical Reddit user, speaking to them in a way that the Reddit audience would like.

That’s the key: always communicate with your audience in their preferred language and style.

How to Create a Successful Reddit Advertising Campaign

It may take some time to set up your first Reddit campaign, but with plenty of precise step-by-step instructions, you should have no trouble. Here are the basic steps to get started, but if you have any questions, you can always ask on Reddit.

  1. Determine who you want to reach out to.

    Here are some ideas if you’re not sure how to narrow down your niche:

    -Create a customer avatar or profile that represents your typical consumer. You can accomplish this with the data you already have. 

    -Make a list of any features or demographics that you believe best describe them. To begin started, look up some fundamental information online.

    -Understand the pain points of your target demographic and how your products/services may help. When creating fresh marketing materials or marketing to your average customer, keep your customer profile in mind. 

  2. Collect materials

    Prepare everything before you begin writing your adverts. In addition to being clear on your objectives and how you’ll track progress, you’ll need to: -images -copy -links to destinations -target keywords -ad trackers -credit/debit card -registration information -other creative content

    Let’s get started on your campaign now!

  3. Make Your Own Ad Campaign

    1. Go to ads.reddit.com and sign in with your Reddit credentials to access the “Create Campaign” page. 2. In the “name” box, give your campaign a name. 3. Decide on your payment method. For self-serve marketers, Reddit accepts credit cards. Choose your goal from the list. You can choose from a number of options. For example, increasing brand exposure, conversions, video views, or app downloads.How to Build Your Reddit Advertising Campaign - Create Your Campaign

  4. Make a Group of Ads

    There are a few steps to creating an ad group. First:

    Segment your campaigns: To make tracking performance easier, start by segmenting your efforts. Because of its second-price auction concept, Reddit recommends experimenting with bidding for various campaigns. Consider segmenting your audience based on their device or their location. Each ad group should have a daily budget of $50, according to Reddit.

    Make a name for your ad group: The names of the ad groups make it apparent who the ad is aimed at. 

    Choose your ad’s location: Decide whether you want your promoted posts to appear in feeds or discussions next. Your ads will appear in the home, popular, and community feeds when you advertise in feeds. When people are debating specific Reddit posts, conversation adverts display.

    Define your target market: This is your criterion for selecting a target. Advertisements can be targeted in a variety of ways, including by location, community, and device.

    Set your timetable and budget: Reddit allows you to choose a daily or lifetime budget, as well as a specific date range. Now you must choose your bid. Reddit’s bidding is based on a second-price auction process, and impressions are not guaranteed. According to Reddit, impressions are determined by targeting, bid, and Reddit traffic.

  5. Make Your Own Reddit Ad

    1. In the “Ad Name” box, type the name of your ad. 2. Integrate third-party tracking software. Comscore, Appsflyer, and Adjust are among the permitted ones on Reddit. 3. Next, add the impressions and click trackers, then the macros. 4. Incorporate some inventiveness. You could, for example, create a new blog article or promote an older one. 5. Add a call-to-action button on your website. 6. Run a test run of your ad. 7. You should now see a button that says “Review.” Click this to review your ads and make any necessary changes.

    Read Reddit’s sites for further information.

Reddit’s Frequently Asked Questions About Marketing

Is it possible to self-promote on Reddit?

Reddit, like most other online communities, frowns on self-promotion. Anyone using Reddit only for promotional purposes should read the Reddiquette articles and FAQs to learn what is and is not permitted.

It’s also worthwhile to read the spam FAQ page.

What’s the best way to sell on Reddit without getting banned?

Start by reading the Reddiquette and FAQs. If you wish to provide links to a blog, for instance, the content you share should be useful and relevant to the overall theme.

This topic explains how to exchange links in an appropriate manner. Before thinking about how you can use Reddit for marketing, ask the admins of subreddits if sharing a link is okay, and create a positive reputation or “karma” on the site.

What does it cost to advertise on Reddit?

Reddit’s advertising expenditures are based on auctions. It charges a minimum of $5 every day, with prices ranging from 20 cents per 1000 impressions to $100.

Conclusion of the Marketer’s Guide to Reddit

With millions of active users, Reddit is a one-of-a-kind platform. While it may appear to be the ideal place to market your business, if you aren’t careful, you could get blacklisted (or ridiculed). 

Although Reddit is stricter than other platforms when it comes to self-promotion, that doesn’t mean marketers should avoid it entirely. You have the potential to build a loyal, engaged following if you obey the rules and avoid spamming or being “salesy.” 

With hundreds of thousands of subreddits to choose from, there’s likely to be one that fits your brand, no matter what niche you’re in or how old your company is.

Reddit is also a great place to receive client feedback and suggestions while also getting to know them better.

Do you use Reddit to promote your business? What advice do you have to offer?

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